Possible advertising slogans:
“iPad. Because you bought the iPhone on the first day, too. Sucker.”
“Why pay less for a PC when you can pay more for what we market as being cooler?”
“Impress your friends. For about 10 minutes.”
“iPad. From Apple. Do we know how to get you to pay to overcompensate for something else, or what?”
“Because a nerd with expensive toys is just a nerd with expensive toys.
But mostly just a nerd.”